Long the home of influencers, artists, small and large brands, and everyone in between, Instagram has become one of the most popular social media platforms specifically for teens and younger adults, especially in the United States. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is most likely a resounding yes. Instagram has well surpassed 1 billion monthly users, which is no surprise considering how the app blends the personal and professional with each new feature. To help you decide which social networking platforms will be right for your brand, we’ve listed our top picks for the social media sites you should prioritize in 2023. Questions like these follow small businesses and corporate marketing teams alike. Should you go all in on industry stalwarts like Instagram and Facebook? Or should you target younger audiences who consistently use Snapchat and TikTok? Which are the best social media platforms in terms of functionality across web and mobile devices? With new apps popping up every day, it can be a challenge to figure out which social media platforms will be most valuable for investing your time and money.

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